Recent content by Michelle Darling

Great feedback, @jeff_taylor. We don't have access to, or the ability to create/implement even the simplest things that would make a big difference. Also, I think he is blurring the lines between sales and marketing. How do you show a client your impact on revenue?

@DontBiteUrNails Great closing rate!! Thanks for your response. This was actually a combination of two different client calls - and another one this morning leads me to believe that these contractors are scared. It's a cry for help. Some of my franchise owners, for instance, were forced to lock...

Interesting conversation with a home improvement contractor client today. He said, as a marketer, I should be able to "control" what visitors do on his website. That's our job. To "make the right people schedule an estimate". It's not enough that his specific target audience - in his local...

@JoyHawkins Thanks, Joy. That is so disappointing and frustrating. But, certainly not worth the risk it poses. Really appreciate the 'final' answer you have graciously provided, though. Marching forward with other strategies :)

Thanks much, @Phil Rozek. The client has a commercial property all his crews work out of. We've got photos of numerous trucks and signage at the property. There's a different manager (employee) for each department. And a full-time office manager. And one of their large competitors uses...

Hello everyone, I have a client with a single commercial address who offers pest control, landscaping, lawn care, pool service, and handyman services (and sub-services beneath each main service category). His tagline is "Home Maintenance for Everything Outside". We about to set up GMB...

Thanks Colan. I knew it was a gray area and made my client aware of the risks. If someone shows up at that office building, there is a receptionist in the lobby serving all the companies in the building that lease an actual suite. So if one of his clients drops by to make a payment or something...

Hey Travis, I've worked almost exclusively with contractors the past 13 years. This is a common dilemma. A painter client of mine who has used a UPS store street address for 10+ years (because he didn't want to put his home address out there way back then) just got his Google listing suspended...