Recent content by paulcarl

I use ServerPilot too but with Digital Ocean. I give all of my clients FTP access to their hosting just in case. I backup the server itself to a secondary location. The WordPress websites on the server have automated backups created both locally (that the client can retrieve via WordPress login...

Have you checked to see if the link is showing up in your Google Search Console? That'd be the most important place to want to see the link.

Measuring the data from the target keyword's SERP and identifying the correlating factors generates a hypothesis. Making optimizations based on that data/hypothesis is the experiment. The resulting ranking change is the conclusion. I trust data over Google for making my optimizations and my...

True, but what do you trust more? Data and the scientific method, or Google's so-called best practices? For me it's data all day.

No one will believe this but from using SERP data and scraping websites I've discovered crazy variables correlated with higher rankings for some of my SERPS. Sometimes this data has led me to doing unthinkable things to improve ranks, a couple examples including using meta keyword tags and...

I'm not sure if this is a really cool way to generate more sales for local businesses or if it's another tactic Google is using to further devalue websites/brands into obsolescence as they strive to monopolize the internet.

What I'd start out doing if I wanted to search for unclaimed GMBs (I assume for leadgen to find client work?) is to search verticals I'm closest too in my area. For example, I searched "accountant" to get this example and then clicked on "view more" to get into this view below. If you want a...

SEO Myth #5 - You can trust Google's advice. Lol. Google lies all the time. Taking advice from Google on SEO is like taking advice from the casino on how to win more money.

I dunno. I don't wanna risk accidentally violating some rule and losing my affiliate income over it.

You can't use your normal affiliate account with this service. :( When I tried to login/signup it told me I'd have to close my online affiliate account. That's pretty lame of them.