Thank you for your response. Yes, the competition is high. My main concern is how it affects the ranking. Which option would result in a better ranking: linking to the service page or to the home page?
I run a construction company with multiple services like bathroom remodeling, kitchen remodeling, and outdoor remodeling. Each service has its own dedicated page, and all of them are also mentioned and linked from the homepage.
My Google Business Profile primary category is Bathroom Remodeler...
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