Thank you very much for your reply!
I understand your point, and I agree with your argumentation about Google gaining information about the brandname and other business aspects.
Only thing is, I can not reproduce the Google search for "thephonelab".
Of the 100 results I only spotted 1...
Hello there :)
A client has stores in multiple cities in the Netherlands.
His GMB names are like this: ThePhoneLab Amsterdam, ThePhoneLab Rotterdam, ThePhoneLab Utrecht, etc
Every once in a while, Google changes the names to "thephonelab" or "Thephonelab"
So they misspelled the brand and left...
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