Content by SchielerDeland in June, 2026

Absolutely! So yes, few things here 1. People don't search incognito. Google notes that 41% of people are in active sessions out of 75% of a total US population that uses Gmail (can confirm this with a Google search). This means that Incognito is a sterile lab experiment, not true to search 2...

Wanted to follow up on your point specifically since I was tagged. Hopefully I’m not overstepping by sharing a screenshot here At my agency, we use an internal Chrome extension to track SERP layouts across different logged-in Google accounts. What we’re seeing is pretty clear When different...

Hey there, What you’re describing is usually handled through the methodology of SERP overlap analysis The basic idea is to compare how similar the actual search results are between two or more keywords. If Google is showing mostly the same URLs for both queries, that usually means Google...

Hey there, I would treat those tool results as directional right now, not absolute The main reason is that most rank-tracking tools, APIs, and local search simulators are checking from sterile environments: clean IPs, no real user history, no Gmail account, no behavioral profile, and no normal...