Shelly

Shelly Cihan is a mission-driven marketing leader and founder of Rooted Rock Marketing, where strategy meets heart. She helps organizations—from regional tourism boards to conservation nonprofits—build meaningful impact, not just metrics.

With 10+ years in digital marketing leadership, Shelly blends data fluency with human-centered insight. She’s known for simplifying complex concepts, guiding teams through change, and keeping her eye on what’s next—especially where AI, travel, and nonprofit strategy intersect.

Fun Fact: She almost became a NYS Forest Ranger before her career in marketing!