As Colan pointed out check the 2023 guide.
Things I would add:
Report competition that abuses your keyword in their name, suggest their real business name.
Don't get fake reviews. It will tank your ranking. Google uses factors like location, route/website requested,...
Get real reviews. Ask...
It won't have any relevance.
As far as negative SEO, I'm not sure. Maybe a small minifier.
On a side note, PX size and position of headings is the only thing that Google looks at to define the real page titles. If your H2 is 60px and at the top, but you use a 12px H1 at the bottom, Google will...
They are not ranking for the same queries, your subpage is ranking for different queries
Secondly, GSC average position is far from accurate, I've been nr.1 in both Map Pack and Local for months and it still shows average position 4 for my main keyword.
And yes, I've let friends check the other...
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