Recent content by TJRobertson

Haha, ya. Many of these terms will show 0 search volume in the keyword tools, but they still get searches. I rely on Google Search Console data above anything else. When picking service areas, I'll look at city names for which they're getting impressions, even before they have a page...

I should say "very low competition", though often it is 0 competition. For example, if you have a window tinting shop in Dallas, you might create a page targeting "Sunnyvale texas window tinting". I just Googled that term - there is exactly ONE business targeting it, and it's with a service...

I think it could work, but I wouldn't risk it. Especially considering you plan to keep the existing listing. Changing important details like address and primary category can put a target on your GBP. It could get temporarily suspended or worse. I think most of us who have managed hundreds of...

I have to agree with @keyserholiday . I've created thousands of service area pages in the last year alone. They definitely work. I also don't provide any "evidence" or case studies on these pages (though I do think that's a nice touch!) This is how I think about it: Your homepage is already...

Having multiple listings CAN help, but it can also hurt. The problem is, these listing will only rank if there's activity on them (reviews, calls, direction requests). Specifically, they need to have as much or more activity than the competitors you're trying to outrank - all other factors being...