Content by whitespark in March, 2026

I think it's totally fine to list the same in both sections.

The guidelines say don't do it, but everyone does it, and I have never heard of anyone getting a penalty. Doesn't mean they won't start penalizing for it later, but honestly, they have much more important spam issues to solve before they give this one any attention.

See attached for how I answered this in my Reddit AMA. You might want to review the rest of the Q&A. There’s lots of gold there. https://www.reddit.com/r/whitespark/s/seDqVsMiw0

The service areas do not have any impact on rankings. All they do is show the user where you're willing to travel to. Setting them in GBP will not help you rank in those areas.

I have yet to see any compelling evidence that schema provides any value for AI SEO. Mark Williams-Cook did an interesting test where he showed that while content within the schema does get picked up, it still does even if it's totally fake schema. The conclusion is that the LLMs strip out all...