Recent content by Andrew Scherer

There are several site audit tools available, and the best tool for you may depend on your specific needs and preferences. Here are some popular options: SEMrush - Offers a comprehensive site audit tool that analyzes various aspects of your website, including SEO, usability, and performance...

As of now, there is no updated "must-have citation" list for 2022. Citation requirements and best practices can vary depending on the industry and location of the business, as well as the specific citation source being used. It is important to regularly audit and update citations to ensure they...

Sometimes it helps and sometimes it doesn't. There was a period of time years ago where we would grab competitor backlinks and shotgun blast to every URL we could find. That stopped when we realized we were building links on sites you definitely wouldn't want a link on. So while it can help...

I remember years ago Chase Reiner made claims that backlinks meant nothing, you could rank on content alone. And ran some experiments on it. It caused quite an uproar, I don't actually think his experiments turned out positively. Content when just a handful of links to push it is much better...

Whether you have a blog or not is meaningless. What is actually meaningful is having a convenient way you can manage and organize content on your site. Whether you do it through a blog or some other CMS, doesn't really matter. Do whatever works for you. But creating and housing useful...

I'm a fan of looking at engagement for individual pieces of content. I think Google is going to follow what major social media sites are doing (if they aren't doing this already) - content that is well engaged with the visitor will end up ranking higher. This is time on page, click through, etc...

You can show value of your SEO efforts over time but it is difficult to forecast this kind of value to a local business in order to sell them your services. Businesses can easily understand paying for ads and getting leads for their money, but the fact that local SEO is a future investment...

If you don't already know everywhere the old phone number is listed, you'll have to start with an audit. We like to combine Bright Local, Whitespark, plus some manual digging to make a very comprehensive audit. From there, we contact each and every individual site in rounds.... If no update...

It's hard to do traffic forecasting with accuracy but if you have access to their Google Search Console data, you could probably do a pretty bang-up job by looking at the click, impression, and average position data in there. If any kind of SEO foreasting tool existed, it would need access to...

We have a lot of different lists across many niches and regions. You can scan a ton here: Local Citation Builder 3.0 With that said, you're right about being wary about where your competition is getting placed. We used to pull citations from many different competitiors until we realized they...

You just have to constantly be testing and looking closely at what others are using to rank. Look at what folks are doing in your niche in the most competitive areas: Los Angeles, New York, San Francisco. Looking at the sites ranking here, you can get better insight into what they're using to...

I would be wary of all-inclusive packages that are cheap and promise a lot. That being said, it is entirely possible to do local SEO cost effectively. The 80/20 rule applies here. 80% of your effort will be achieved from 20% of your effort. Focus on where you put your budget. This requires...

The time to hire an SEO person or take the steps needed for results in SEO would be about 6 months to a year before you actually need said results. I once read a book titled, "Dig your well before you need to drink from it." SEO is the biggest example of this, IMO.

I don't know if you'd be able to find this data out there for sale, but here's what I would do to solve it. I would hire a Python programmer and give him a lot of proxies and just start scraping Google listings for these companies you seek. We did this once and ended up with thousands upon...

PublishPress looks very interesting, thanks for the share!