Recent content by Andrew Shotland

happy to demo for you Tessr

Hey Jeff - I somehow missed this. I'd be happy to demo this for you if you like. Feel free to DM me.

We are pretty sure it factors in with national brands. We have seen a lot of evidence that as brand search demand increases non-brand rankings follow. It's a bit trickier with smaller local businesses, but we have seen a fair amount of anecdotal data that it works the same way. For example, an...

Did a short post on the always fun debate about how offline marketing may or may not affect Google rankings. Do Billboards Improve Google Rankings? | Local SEO Guide

I spent some time digging through local search results on some of the big AI services so you don't have to: The State of Local AI Search Results Near You | LSG SEO

Hey Luis, the answer is going to totally depend on the population and competition. Not surprisingly, the denser the competition, the smaller the grid you can feasibly rank well in. That said, we see a lot of cases where even with intense competition, the biz can rank well outside of what they...

Hey Localistas! I am doing a webinar with Semrush on Thursday 9/26 at 9am PT where we are going to release some data about how big a radius SABs can expect to rank for in Local Packs. I'll be using their Local Map Rank Tracker (mouthful) tool to grab grid rank data from the top 10 cities across...

Hadn't heard of Zizta. Re reliable data, I'd argue there's no such thing. I ran the same scan at basically the same time on 3 different tools and got different results for each lol.

TLDR: It's pretty good. https://www.localseoguide.com/semrush-map-rank-tracker-a-solid-local-grid-rankings-tool/

I'll update this thread when I publish it

I wrote a couple of posts on the implications of Apple Maps launching a Web app last week. Thought you all might find them interesting. They are quick reads. Some thoughts on how the Web Apple Maps may affect Local SEO: Thought You Had Figured Out Local SEO - Apple Maps Hits Google SERPs Some...

Thanks Mike. I spoke with our mutual friend yesterday and recorded the whole thing. He definitely had insights into the reviews stuff - TLDR it's often a case of the baby getting thrown out with the spam removal bath water. I'll follow up re the pin movement stuff. I'll likely publish the...

Hey, I am interviewing one of the former heads of Google Business Profiles tomorrow morning PDT. I want to dig into all about how GBP works behind the scenes. What do you want to know?

Check out this result for "Chemurgic, CA veterinarian" 1. The city or whatever it's classified as (Chemurgic, CA) has very few businesses 2. Google may not be confident this is a true local search (no local packs) 3. G defaults to a business that seems to have the right combination of words...

If that's of interest to you, please DM me!