Recent content by Andrew Shotland

I wrote a short blog post about my experience advertising on Yelp for a month after telling them I was not interested for 20 years. Can you guess how it worked out?

Sorry for missing this Joy. I haven't done a super in-depth analysis, but for one domain, out of 264 keywords that show Local Packs and/or AI overviews: 70 keywords showed both local packs and AIOs. 30 only show AIOs 164 show local packs I'd have to do the trend analysis to see if AIOs are...

I just tested them and found them really well done. You can check them out here. The TLDR: Beautiful design. IMO the best looking grid rank tool on the market. Reasonably priced. Entry level is $0.005/pin/scan. Discounts for volume. The downside? First thing I noticed was they don't offer AI...

Just saw the Places Sites tab for the first time.

Not sure what missing GBP data has to do with the post? I am seeing the presence of AI overviews in their SERPs increasing for several different types of local businesses while the presence of Local Packs is decreasing. For all the sites shown in the post, the trend started well before June 25th.

You've probably heard of Google's AI Overview "Crocodile Effect, but did you know there is a Local Search Crocodile Effect?It looks like this: A pattern of divergence between AI Overviews and Local Packs in Google SERPs for local keywords, aka "The Local Search Crocodile Effect" may be...

happy to demo for you Tessr

Hey Jeff - I somehow missed this. I'd be happy to demo this for you if you like. Feel free to DM me.

We are pretty sure it factors in with national brands. We have seen a lot of evidence that as brand search demand increases non-brand rankings follow. It's a bit trickier with smaller local businesses, but we have seen a fair amount of anecdotal data that it works the same way. For example, an...

Did a short post on the always fun debate about how offline marketing may or may not affect Google rankings. Do Billboards Improve Google Rankings? | Local SEO Guide

I spent some time digging through local search results on some of the big AI services so you don't have to: The State of Local AI Search Results Near You | LSG SEO

Hey Luis, the answer is going to totally depend on the population and competition. Not surprisingly, the denser the competition, the smaller the grid you can feasibly rank well in. That said, we see a lot of cases where even with intense competition, the biz can rank well outside of what they...

Hey Localistas! I am doing a webinar with Semrush on Thursday 9/26 at 9am PT where we are going to release some data about how big a radius SABs can expect to rank for in Local Packs. I'll be using their Local Map Rank Tracker (mouthful) tool to grab grid rank data from the top 10 cities across...

Hadn't heard of Zizta. Re reliable data, I'd argue there's no such thing. I ran the same scan at basically the same time on 3 different tools and got different results for each lol.

TLDR: It's pretty good. https://www.localseoguide.com/semrush-map-rank-tracker-a-solid-local-grid-rankings-tool/