Recent content by billbean

MeganR, I'll pile on. Your client's in-house team is not helping. If the content is in any way legit, it's going to get indexed. I would run from the backlinksindexer service. Your client's social channels will help with drawing attention to the content. If they're investing in content, then...

New client with a messy situation. Localeze is showing 6 variations for their business. Thankfully, none have been claimed. (similar for Acxciom) Best course of action? Should I just claim one and ignore the others? Bill

Google's been ignoring footer links like that for some time. There's really no SEO benefit. If you're going to link from your home page to all the city pages, then do it in the main body. You can make those pages better. Check out Phil Rozek's great article on this: 25 Principles of Building...

Yes. Biz name and phone stay the same. Thanks, Colan!

New health club opening. A month before the main doors open they will have a temporary "show room" to demo equipment and services and to sell memberships. It will have regular hours and be staffed. This temporary location will be in the same retail strip, essentially next door to the eventual...

Tim, I've had a few attorney clients. And just had a conversation with an attorney friend about his negative experience with FindLaw. Everything I know lines up with what Jacob said.

Thanks for sharing those examples, Joy!

How best to respond to negative customer reviews? I'm looking for your favorite examples. Like me, you probably have frequent conversations with clients about the importance of responding to negative reviews whenever it's possible. There's so much that's positive about negative reviews, but the...

As Google continues to evolve, I think it's better to think in terms of a keyword index (i.e. group of keywords) for a page: dog training, dog trainers, dog trainer, dog training services, local dog trainer, trainer for dogs, training for dogs, etc.... All one page. Using separate pages to...

The wild ride continues. Keep arms and legs inside until the ride comes to a complete stop...wait...this ride apparently never stops. Oh the insanity!

We've got to accept that Google will be constantly testing. Makes (work) life interesting, if not crazy. For the "dentist" query I think it's safe to say that the intent is uncertain. Likely that those searchers are looking for a local dentist. Testing, repeatedly, is how Google will decide...

Nathan, Good point about potential problems with HomeAdvisor tracking number showing up on other sites. Got any examples of that?

No. Keyword in domain name can still be beneficial. Use words in the url that are helpful to the user, both concise and informative. City+keyword in url will not help ranking.

Darren, any tips/tricks for finding info re: state registry, phone co, and utilities?

What DJBaxter said. And don't waste pages targeting slight variations in the keyword (e.g. carpet cleaners vs carpet cleaning).