Recent content by CallumS

We are doing our weekly algo checks this morning so Marie will have the results published in newsletter by EOD

realistically nothing so far....

Generally links in menu's do not work as well - for good internal linking I would suggest using links in the body paragraph, keyword anchored, surrounded by relevant text - there have been some suggestions that G is better at understanding the context of links now, including internal links.

Sounds like you are in heavy competition with your competitors. That said - Google also changes results all the time based upon hundreds of factors, some within your control, some not. I'd go with the kitchen sink approach where you do everything you can to make sure you are providing better...

my two cents: E-A-T is a pretty broad 'macro' ranking factor that Google gets better at recognizing with each algorithm tweak. They have stated what they want YMYL sites and their content to be (expert, authoritative, and trustworthy) all of which matter to different degree's depending on the...

Outside of the local space, we have seen a lot of our clients who have been working hard on improving signals that 'showcase' their E-A-T better see really great increases.

Hi Jim, While we don't know, my theory is that, yes, it is helping ( or will help.) Off site mentions of the site should be getting picked up by Google as it populates your business into the knowledge graph as part of entity understanding. Gary Illyes mentioned in a recent AMA that brand name...

We get multiple emails on a daily basis offering us guest posted content. I barely look at the anymore and never accept. Do you recognize who the person writing the article is? Is it content that you could write yourself? Is it even directly relevant to your site? Sometimes guest posting is...

Pretty interesting take on where the state of AI/ML capabilities are today. being able to realize concepts from 3-4 decades ago seems like a long time, but you the link in the chain re. Moore's law by not saying when, at the time these ideas were thought of, did the originators believe the...

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Moore's law would disagree with you on that one :giggle:

Google is not transparent about their algorithms (hence why SEO's exist), and the advice they do give is often just a confirmation of what we are already assuming - it is in their best interests to provide searchers with the best results so that they continue to have a monopoly on search, so...

We have been doing a fair few more manual audits and disavows for sites that have backlink profiles filled with what we call 'Made for SEO' links and have been seeing some good results. The spammy 'cruft' that everyone gets is probably being ignored by penguin 4.0, but the 'quality mentions'...

Seems silly, but is the scholarship being offered altruistically (as suggested), or for the purpose for getting the links... Google has said that .edu links are not as valuable as people think they are, and for a number of years now Google has been ignoring links from Scholarship Link Schemes...

Google.... or a savy competitors SEO ;)