Recent content by ceeze

One of my clients has implemented LegalService schema across all their location pages, but is wondering if we can implement product schema as well? Can their services be categorized as products? Is it an either/or thing where we either have LegalService schema or product schema but shouldn't...

Regarding LLMs, do you know how TOCs aid?

Ok, so when you said splitting up the long pages you meant into multiple pages. I thought you meant splitting up with headings and subheadings. One of my concerns with using a table of contents at the top of a page is that it makes it even longer and adds a barrier to the page before the user...

So do they actually help crawlers? Or would you say not really, but they help user navigation for long content? and it would be more helpful to break up long pages with proper use of headings and subheadings - this is what would help ranking.

Hi, Is there a way have FAQ schema markup automatically generated like by a plugin? My client has Yoast Premium and is wondering if it's possible for it to handle automatic FAQ schema generation. I know they have Yoast FAQ structured data blocks, but my client's website doesn't use a block...

Has anyone tested, or know of an asset they can share, discussing the benefits/drawbacks of using TOCs on long-form webpages?

That's great to hear! Thank you!

Interesting, thank you for sharing your experience! We currently have the posts set up to where they show the last updated date at the top of the post, but I know the published date on the CMS remains the same unless it's manually updated.

Hi Everyone, Hope it's ok to ask this on here but I know that crawlers favor fresh content - whether it's a newly published page or an existing page that's been updated with new info. My client believes it would be beneficial to change the published dates on wordpress whenever we update a...

Hi, My client has their listings managed by Semrush via their local listing management. There are minor discrepancies in the business addresses across different listing but it's only in things like using "Suite" or "STE" instead of "#" in addresses that use a # sign in the GBP address or using...

One of my law firm clients wants me to build out surrounding city pages for where he has office locations. I have a couple of questions. 1) Does this help to expand local pack coverage in any way? 2) Does this simply drive organic results directly to that page, ala exact-match search, e.g...

When you say "as generic and benign as possible" do you mean including essential info without adding too many "extras" in the markup?

Thank you for that resource!

I'll look into what's out there, thank you. We're trying to be as accurate and thorough as possible so hopefully there's something out there that meets our needs.

I've used dentsu's schema markup generator tool combined with chatgpt to help write the markup and then going in manually to fill in any info or make edits and finally passing it through the validator tool to check. Also researching what markup can be added to each page and what can be added to...