at this point, one of the big traffic opportunities is to become a SOURCE for the LLMs to reference when giving their answers. If you start thinking like a SOURCE not as a search result page, it makes more sense. Here are some things Thomas Magee posted the other day related to this:
I've noticed a few things looking at rankings recently. For a couple years, if your GBP was inside the searcher's city, that could easily trump many other ranking factors, even reviews, when competing with Gbps outside the searcher's city.
But lately It seems like I"m seeing more of this...
First of all, make sure it actually coincides with that update date, and remember, it might not have been the update at all.
But there is a thread about this here: How did the March 2023 Core Algorithm Update Impact Local Rankings?
It got a little off topic but if you conclude that it was...
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