Content by Chris Barnard in June, 2026

I have not personally experienced a similar issue after reactivating an LSA profile that had been paused for several months. It sure could be some kind of reactivation penalty/reset, or an internal trust score issue. I do not think Google has fundamentally changed how rankings are calculated...

Yes on the Advertiser verification deal, it should be completed if it's outstanding. Since we don't have many buttons or levers to push with LSAs, it's one thing we can complete. I've heard that is recommended as a best practice.