Recent content by David Fesler

  1. David Fesler

    Effect of 3rd Party Reviews on Google Local Rankings

    I'm speaking of Smile Reminder and Demand Force in particular. I know that they're still recognized with a link at the bottom of a G+ Local page, but how much of an impact do they have on actual positioning? In the most recent Local Search Ranking Factors it states that velocity and number of...
  2. David Fesler

    Local SEO Call Tracking - Huge BS Alert

    Is there a way to have a call tracking number on your site without sacrificing NAP consistency? I know previously Call Tracking companies could use a script to change an image that would display the call tracking number, all depending on the referral source of the visitor. Apparently there are...
  3. David Fesler

    One Company Wanting to Rank for Several Unique Services

    The answer could be adding multiple pages to his site which build relevance to "garage building" related keywords. For example: 1 page that details qualifications and displays testimonials specific to his garage building prowess 1 page that details the different materials available/used in...
  4. David Fesler

    I think I might have figured out this ranking puzzle...

    If it's a working 301 redirect the new site is benefiting from that old site's juice. An easier way to tell is to crawl the links on the site in question. When I used Open Site Explorer it showed: I'm not sure if that answered your question, but as long as the 301 is set up correctly it will...
  5. David Fesler

    I think I might have figured out this ranking puzzle...

    The 301 is definitely in place, and I believe it's said that 301's pass roughly 90% of the original link juice (I may be wrong), so it would make sense that the a1bestplumbinglongbeach.com is benefiting from that 301. Other than the 301, however, they seem to have a decent link portfolio, with...
  6. David Fesler

    Over-Optimization Penalty for Local Sites Internal Links?

    Anchor text diversity comes to mind. At Pubcon it was mentioned MANY times how important it is to have a balanced link portfolio. The key nowadays to avoid getting hit by the "anchor text" filter is to make sure the external links coming in are diverse with a healthy helping of branded and...
  7. David Fesler

    For the Sake of Sanity - Setting Clients up for Future Success

    Haha, yeah. I did work for a lawyer who sent me a link to an article he read about how setting up a Places page with a virtual office address was a terrible idea. Under the link was, "I have an office I share with several other lawyers (it was a virtual office) and need to set up a new local...
  8. David Fesler

    For the Sake of Sanity - Setting Clients up for Future Success

    Over the past two days I've had 3 businesses call in to receive some complimentary consultation on their struggles with Local visibility. In all three instances, the current marketing company they are with has refused to provide them with login credentials to access their Google+ Local page...
  9. David Fesler

    Local vs Organic Results

    It's nice that Google is showing the same type of Local SERPs more often, as compared to when it was one of the "Blended" results. Additionally, I had a client that owned self storage units across the western United States. He was able to rank his inner page in the local results and his...
  10. David Fesler

    Google places business name replaced with title tag from website

    I agree with Linda that Google should be displaying the title tag. The main point here is Relevancy. Google will display the portion or snippets from the title tag or description that is most RELEVANT to what is being searched. A large majority of my work is SEO as well as Local, but my main...
  11. David Fesler

    100% Complete Doesn't Impact Ranking

    Fear drives me to get my listings 100% complete. Just can't risk it. :D
  12. David Fesler

    Nailed it! What's #1 Ranking Factor for Local SMBs in 2013?

    This is spot on. Well done. A lot of times it's what you DON'T do that can give you a leg up on competition. Keeping things kosher is the best way to go.
  13. David Fesler

    Help Me Understand Why I'm not ranking

    The jump in ranking could have been in part due to the changes you were making, helping with the "freshness" factor. One thing is for certain though, you need to optimize the title tag, meta description and homepage content. Once you lay some optimization on that site, you'll be able to dive...
  14. David Fesler

    Top Local SEO Tips from Pubcon

    I'm sitting outside the sessions right now and from yesterday my favorite local presentation was from Ben Douglas (spoke right before Matt Marko). He emphasized the importance of having unique, locally-relevant content several times, which is emerging more and more as something that Local SEOers...
  15. David Fesler

    Tackling Local Citations - Where To Start?

    Check out this little ditty from getlisted.org who partnered with whitespark.com: Best Sources for Local Citations by City (U.S.) | GetListed.org It's awesome. Great way to determine which Local Search Sites should have your attention first.

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER
Back
Top Bottom