Content by fisicx in March, 2026

Leave things as they are. Adding 'printing' to the domain name won't help and may confuse things later on if you decide to offer other services.

A good number of developers/hosts lock you out of the full admin - it's so they can 'provide the best service to their clients'. Which means charging an arm and leg to do simple things. I picked up a client after their developers wanted £200 to update the themes and plugins - something that can...

The page title is a key ranking signal. All you really need to do is change the page titles in the editor. But thet might make it less attractive to the reader of the page. The description isn't a ranking signal but it can help generate clicks. Google doesn't always use the description in the...

But if there was someone local who ticks all the boxes would someone still keep looking further afield to see if there is someone better? And even they do, having all those case study posts and categorisation will be far more effective than a bunch of city pages. It would demonstrate that their...

When people search do they begin 'near me' and then expand. If they find someone with 5 stars locally will they continue to look further afield? Just having a city page for 15 different locations - even if you list the services - isn't going to help if potential clients don't get past Google...

The person looking for someone to fix their whatever might ally want someone from Lincoln - and do a XYZ near me search. So unless your Omaha company has an office in Lincoln it's unlikely the searcher will ever see them. It would make having city pages almost redundant. I don't really want to...

This would just look all wrong. Have a category page for the city linking to posts about services you have provided in that city. You also have service categories linking to the same posts. Each post would display related posts strengthening the internal linking of the site.

Google offers the 'near me' option when searching. This means you will get geographic results - businesses in your locale. It's unlikely people will get much past the maps listings. But if are looking for a particular service (such as a water filter installation) then the project pages can do...

An alternative is to post about the work you do in those cities and categorise. Google really likes project pages - especially if you tell a story and include pictures. Properly catrgorised you will rank for locations and services.

Cookie rejection could account for this.

People are increasingly using AI tools to research and find local services. This bypasses all the normal search behaviors and can make a GBP redundant.

Yes you should! You have categories for service type. locations maybe even products and materials. You link to and from service pages, related content and other categories. You provide multiple paths to every part of the site. Internal linking is so important but just about everyone misses out...

A lot depends on the type of business but here are some examples: https://gable.co.uk/projects/ https://www.willmottdixon.co.uk/projects https://www.landscapeprojects.co.uk/ https://taylortripp.co.uk/projects/ Note the categorisation and the wealth of detail on the pages. Most trades just...

@Glass - add to the site. Create case studies and project reports. Tell stories and show pictures. Categorise and interlink. Point to this new content from your menus and the existing content. Google really like this sort of thing. So for example if you have a page dedicated to heatpumps you...

In the UK there in no requirement for government registration. You can pay £100 to register as a company but it's not required.

All depends on your business plan. You choose the appropriate schema entities to meet your business needs. There is no checklist of the right things to add. It's all about research and testing.