Fresh Content on main pages

[Glass]

So let’s say you have a small service area business such as a plumber or HVAC company or electrician. They have good content on their main pages such as their homepage, about us, and their pages devoted towards each of the services that they offer. The content on those pages is 8 to 10 years old, but it is still relevant and up-to-date with the industry.

Would there be any benefit in writing the content over to make it new? Again, the content wouldn’t be particularly better, just new and different (fresh content). Would this give any type of SEO bump?

 

[keyserholiday]

This depends. You will see an increase, decrease, or on a very rare occasion, no change at all. If the content is ranking well, don’t touch it. If you aren’t ranking well, then refresh it.

 

[fisicx]

@Glass - add to the site. Create case studies and project reports. Tell stories and show pictures. Categorise and interlink. Point to this new content from your menus and the existing content. Google really like this sort of thing.

So for example if you have a page dedicated to heatpumps you link out to installs and repairs you have done. Even better if you have reports on savings and a testimonial/review from the clients.

Internal linking is a very poweful SEO technique.

As an aside - it might not be SEO they need. It might be better marketing. By this I mean they could be converting more of their existing visitors. And if the site hasn't been updated for 10 years is the theme looking a little tired.