Content by fisicx in June, 2026

Don't add 'near me' to anything. Looks spammy and Google will just ignore your attempts to game the system.

They won't. If the location pages and associated case studies are done properly users will land on the right page. They don't need to land on the homepage. This is the power of internal linking.

Changing the name of the business should be simple. Google provides instructions on how to do this. But... It could raise a flag and a subsequent suspension. If might happen. It might not. You won't be 100% certain either way until you make the change. Google says: "Enter your business name...

The GBP is for the existing company. Their validation, reviews and standing are all connected. If someone buys the business and changes the name above the door, have new contact details and all the documents refer to a different business Google may consider the old business to no longer exists...

What is the quality score on the adverts? How many keywords are you targeting? Are you targeting long-tail or more generic keywords? Do you have dedicated landing pages for each ad group?

This sounds like the client brought another bank and wants to rebrand. Really not sure what will happen. You might be OK but who knows what Google will do. Maybe raise a support ticket and ask.