Would your website visitors even know what these badges mean. And then how they check you are actually verified?
I often see badges of one sort of another in the footer of websites that aren't linked to anything. It means I have no way of checking. There was one website linked to a professional...
Are they really a local business? Are their clients only within a 2 hours drive from their house?
It's possible Google thinks they do work outside the local area hence the request for verification. If so they need to put up signage and everything else Google requests.
Google knows when it's a human doing the checks v when a tool is doing the checks and may well be adjusting the results accordingly. Google has always had a clause in their terms about using automated tools.
But....
If you have pages for dozens of zip codes, towns, zones, cites and whatever you can only really point your GBP to one of them.
As @ElizabethRule suggests, the service pages are more important.
However, if those service pages link to posts that show the work you did at each location...
How are you going to do that? It's an automated service over which you have little or no control. And do the people making the call know their conversation (and maybe personal information) is being recorded and stored?
Not sure citations have much to do with this. It probably more important to...
And if you do get suspended there are plenty of alternate merthods of getting leads. Spenmding money on adverts is probably the simplest.
It's always worth remembering that Google provides GBP as a grace and favour service and can withdraw support at any time (it's written into the T&C). This...
Trends is different and I agree can be useful. But this will tell you very little about actual ranking.
Server stats is where the real magic happens. No filtering, just raw data that ignores any tracking blockers.
It's really not worth the effort. The chances of any two people seeing the same set of SERPs or even the same map pack are minimal.
Rankoimg is almost a vanity measure. What's more important is how many visitors you convert. If you are getting more calls than you can handle who cares how well...
Not really.
You first need to look at the marketing strategy of the business - what are you offering to whom and how are you going to make them aware of your products and services. It may be that a GBP is sufficient. You might do well on TikTok. A billboard on a prominent intersection could...
Being retained to do what? For example, are you being paid to improve ranking, generate leads, improve conversions, expand the reach of the business? Each contract will be different, some may be work £1000/month some £10,000/month.
Mostly pointless for local SEO. And not really that important for general SEO.
Google has been lowering the score for inbound links for years - mainly because they have been abused for years. Google places far more importance on content. They are looking for interesting and informative content...
All this means is clients don't understand how AI summaries work.
You don't need more content, you just need to change how you present your content.
You certainly don't need to use AI content creators.
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