Recent content by fisicx

Ignore the tracking tools. At best they will indicate trends. And you can mostly ignore your human checking as well. The only thing you need to check is the number of new leads you get each day. They will tell you far more about how well your website performs than worrying about ranking.

Just follow the instruction on the google guide. But as @keyserholiday said, you will struggle to get verified. An office with a sign above the door for each location will help as will business registrations in that location. I suspect this is going to be far more trouble than it's worth.

Complete twaddle. Websites do not need to be updated if the content is still valid. I know businesses with a one page site that hasn't been touched in years - they just use it a signpost to other channels (such as FB) and their booking system (on another website).

I'd keep it simple and set up a GBP for each service area following these guidelines: https://support.google.com/business/answer/9157481?hl=en-GB The key seems to be the 2 hour driving limit to define the boundaries of the service areas.

Have you lost control of the account? Has someone else gained access and locked you out?

Is each location a franchise, part of a chain or totally independent?

Depends on the page. A long report on climate change for example would certainly need a TOC. Many posts wouldn't need a TOC as they tend to be short and much more direct. For example a post about an event in the local area a business is attending. Or a post about a supplier they are endorsing.

TBH there is nothing new about this. Fraudulent reviews are common place and whilst Google does remove millions of fake reviews each time they do millions more appear. The likes of @keyserholiday are fighting this tsunami all the time but now AI tools have come into being one suspects it's going...

You can use a landline: https://faq.whatsapp.com/1344487902959714

Maybe it's Google realising almost nobody ever goes past page one in their local search so are saving considerable resources by not showing hundreds of results.

It's clear they have picked up this SEO tip from somewhere and want to apply it everywhere. It's not necessary and in some cases will be counter productive. Rather than a TOC consider using a sub-menu for the page. This would be a row of links below the title or possibly below the introduction.

Probably cost too much. AI translation from images uses up a load of tokens - none of which you were paying for.

I can sort of understand Google's view on this. A GBP is supposed to be a B&M business where that business markets themselves either in a location or LSA. If that business uses a brokerage or some other affiliate / franchise model to promote the services (or properties) then it's not really...

Don't add 'near me' to anything. Looks spammy and Google will just ignore your attempts to game the system.

They won't. If the location pages and associated case studies are done properly users will land on the right page. They don't need to land on the homepage. This is the power of internal linking.