Recent content by fisicx

Google offers the 'near me' option when searching. This means you will get geographic results - businesses in your locale. It's unlikely people will get much past the maps listings. But if are looking for a particular service (such as a water filter installation) then the project pages can do...

An alternative is to post about the work you do in those cities and categorise. Google really likes project pages - especially if you tell a story and include pictures. Properly catrgorised you will rank for locations and services.

Cookie rejection could account for this.

People are increasingly using AI tools to research and find local services. This bypasses all the normal search behaviors and can make a GBP redundant.

Yes you should! You have categories for service type. locations maybe even products and materials. You link to and from service pages, related content and other categories. You provide multiple paths to every part of the site. Internal linking is so important but just about everyone misses out...

A lot depends on the type of business but here are some examples: https://gable.co.uk/projects/ https://www.willmottdixon.co.uk/projects https://www.landscapeprojects.co.uk/ https://taylortripp.co.uk/projects/ Note the categorisation and the wealth of detail on the pages. Most trades just...

@Glass - add to the site. Create case studies and project reports. Tell stories and show pictures. Categorise and interlink. Point to this new content from your menus and the existing content. Google really like this sort of thing. So for example if you have a page dedicated to heatpumps you...

In the UK there in no requirement for government registration. You can pay £100 to register as a company but it's not required.

All depends on your business plan. You choose the appropriate schema entities to meet your business needs. There is no checklist of the right things to add. It's all about research and testing.

If you want to appear in the AI summaries or overviews it's your website not GBP that you need to work on: https://developers.google.com/search/docs/appearance/ai-features "To be eligible to be shown as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to be...

Not sure. I don't think you would get much AI traction from a GBP because it's not really structured data. But GBP isn't my area of expertise so hopefully others more informed than I will be able to help. The AI summaries you see are almost always generated from website data.

Schema is important for every page. The problem is most automation tools do a very poor job of creating your schema data. There are thousands of options and variants in the specifications almost all of which get missed as the tools often can't even get the 'Thing' right. And it goes downhill...

Structured data is really important for AI SEO - this means making sure the proper schema is on each page. You also need to use heading, paragraphs and lists correctly. view the page in plain HTML (no CSS, JS, images or anything else) as this is how the crawlers view the page. Make sure you...

On the other hand, the client can employ whoever the want to do what ever they want. Unless you have some exclusivity contract. If the other marketing company mess things up it's not your problem. Just means the client has to pay you mega bucks to fix things. I had a client who got a cheap...

@Wilbur - you mention Google maps but the image in your post appears to be for an organic listing. If it is the latter it doesn't contravene Google's T&C. You will notice how they have carefully worded their page titles - maybe misleading but not actually against the rules. It may contravene...