It's not adding the booking form I need, it's someone who has tested different ways to add a booking form. Does integrated perform better than an external provider? Do you get more leads from a callback form than a booking form (with date and time)?
Maybe they are the spouse of the restaurant owner. Have you tried calling the number? A google search for the business suggests they do actually exist.
What exactly do you need? I've built booking plugins for client in the past that were super simple. Essentially a multistep form. We found setting a fixed time/date resulted in lower inquiries than leaving it a bit more open.
I've been doing some work with some local clients and investigating booking applications. Some of them take the potential client off-site to make the booking and some can be integrated into the site. Some of them are very prescriptive about how a booking is made, some are more flexible (eg...
Is there signage outside the door? Do they have any documents or certificates on the wall with their name they can compare to an identification document. Maybe google is suggesting having access to a random office in a building doesn't prove the business actually exists and is at that location...
But if it gets leads it's working for the spammy scammers. One source gets shuts down and they start up another. This has been going on for donkey's years, I can remember this sort of thing back in the late 90s when directories and 'channels' were all the rage. You used to be able to buy scripts...
I should probably qualify my statement that "that the blog is unlikely to help ranking".
If your posts target niche search queries you can generate traffic. But it's not the blog itself that does this it's the content. Which means it could just as easily be a page rather than a blog post. A...
Almost everything you do online is marketing. Doesn't mean it's all good or effective but the action or promoting a service or product is by definition marketing. Websites, GBP, adverts and forum signatures are all examples of marketing. You may not like the way this person is doing their...
This sort of thing has been around for years. A bit of digging and you can find the same thing for all sorts of services. It's just someone who is better at marketing than the competition. You may find it's a short term win - they get in a load of leads (which they sell on) until Google catches...
Blogging is unlikely to help ranking. SEO has moved on a lot and this type of activity isn't much use for hotels.
Making sure the website ticks all of Google's boxes and the GBP is complete and updated with reviews and customer pictures.
Choose the location that the business services. Then flow this across into the GBP, local directories, local forums and SM pages. Then pay for posters, wrap your vehicle, be seen in town wearing branded clothes, sponsor local events.....
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