Maybe it's google doing some long term split testing.
Is it really something we need to worry about? Getting the snippet to display is the important bit.
See this a lot in the UK but different outputs depending on the search.
This one is a different location to me (so the weather makes sense):
This one is about a mile away so wouldn't need a weather panel:
Use any LLM tool for guidance and suggestions but corroborate with other sources.
Compare across a number of AI platforms and you might get consistent answers to the same prompt but it's unlikely. Even running the same prompt with ChatGPT will get you different answers.
If you were asked to verify your business location you point to your desk or some branding in the building (eg: sign by the door)
Unless there is something Google can use to connect the location with the business you may struggle. It's all explained here...
I've been in conversation with @jrobbins and it seems the snippet is one of those Google generated answers. The question is about the support telephone number and Google returns the number of the nearest geographical location which may or may not be in the state you are located.
Ah. I understand now. Then this just means Google's algo has decided the same number should appear on all profiles. Do you have the same website for all states/locations? If so are there clear separations between each location?
But it may not be something visible on Google. Have you looked all social media platforms? Has the owner checked their emails to see if the number was used at any time? Have they ever used the number when joining something or buying something?
If the number is not on the website and has never...
Which might be part of the problem. Google doesn't know who you are so is asking for verification. If the owner created the profiles Google would already know who they are so may not need verification.
Not saying this is the solution but I've been doing some testing here in the UK and owner...
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