Recent content by fisicx

In which case I'd make sure the sign, GBP and website are all the same. Not just for verification but because it helps build trust with potential customers.

Is that the name Google will see on the signage when you verifiy the business?

Yes! I've been testing this for years and it works. You can create a city page - but it would really only be the posts categorized for that city. Creating a city page without evidence of work done locally is pointless. The problem is most local businesses create a page for each location and...

Nope. Google doesn't like these either. What you need to do is show Google and potential clients the work you have done in those locations. This means writing blog posts with lots of pictures of the projects. You categorize the post by location and service and link the posts together using...

The whole point of black-hat is to break the rules, make a quick buck then crash and burn. It's not and never will be a good long term strategy. The problem with Google is it's a business only answerable to their shareholders. They don't care one jot about you, me or the millions of small...

It's easy to go over the top with SEO. Most small and local businesses need very little work doing. If the fundamentals are in place (which might require a one off fee) all they then need to do is write the occasional case studies and collect reviews. And in many cases the actual website is less...

Makes no real difference. The URL is pretty much irrelevant as a ranking signal.

YES!!!!! Lots of ways to rank each location/service within a single site. And because it's all in a single site it will be far easier to manage and rank for a wider range of keywords.

Trying to rank for a city name like that is almost always doomed to failure. Local ranking comes from your content not the URL. The services you offer is the same at all locations so Google isn't going to be interested in city pages. Try blogging about the work you did at each location but it...

What did the agency say when you contacted them?

Properly research your target customer. Have a searchable local address. Select the right keywords and descriptions. Gather reviews. Add pictures and posts. It's not any different to marketing on any other channel. You just need to outperform your competition. That being said, I do wonder why...

The LSA API might be good place to start: https://developers.google.com/local-services-ads/guides/local-services-api-overview It's a pretty standard interface

It not going to go away. It's a world wide problem for which there is no fix. Except to keep reporting the fake reviews

I agree, but you still need that video verification which means getting someone local to assist.

Here in the UK we have two major retail chains: M&S (Marks & Spencer) and B&Q. But their brands are well known so can get away with the ampersand. Not so sure it would work for Luiz. However, Luiz Garage Door & Gate Repair is not a good business name with or without the ampersand. What...