Recent content by Glass

When many people search for a home service contractor they use their town name or “near me“ to find a company that serves their town. Not someone who is specifically located in their town. If that contractor comes from five towns over, they don’t care. The opposite actually. They would rather...

It’s not like that here, quite the opposite. A person looking for a home service will search for a good contractor that they think will do it right. They don’t care if the contractor is based out of their own town. That’s not a qualifier at all. Most contractors advertise a service area of...

Since it’s happening to your competitors at the same time all of a sudden, this definitely sounds like one of your competitors is changing the names. It’s your exact business name? What are they changing it to?

I have a question jumping off of what you said here. You’re saying that it’s good to have a separate landing page for multiple services in each one of those extra towns or cities? So, for example, if an HVAC contractor wants to advertise to 15 towns around him, instead of making 15 town based...

That’s a great idea. What a mixture of both lead to the best outcome? I’m curious, let’s say someone was searching for a plumber. Would a town based landing page (that is interlinked with project pages like you mentioned) be more likely to come up in the results of a local search than the...

The first question is do these businesses have locations in each one of these cities? Or are they service area businesses that are trying to get more organic traffic in the towns around them? For the second situation I have had good luck doing the following: Make a page with a unique photo...

This was very common. I remember finding a lot of businesses or sometimes referral companies setting up dozens if not hundreds of GMB profiles using a random address and a fictitious unit number. That address had no unit numbers and the business or out of state referral company had no...

Sometimes it’s just someone else in your area changing it. Then they get bored of changing names over and over so they stop.

Thank you! I actually had it backwards, I thought you meant that you should be linking from each of those project pages to location and/or service pages.

Do you happen to have any examples of this? Links to websites so I could see how it’s structured?

Thank you so much for the excellent reply! I have two follow up questions. You mentioned “Having your own and 3rd party reviews on your site…” As far as my own reviews, would it be OK to copy and paste private testimonials that customers have given us through email and text message? I have...

I hope this forum doesn’t have a policy against bumping old threads, if it does then please delete this post. I’m wondering how this has changed in the last decade since this thread was made. Are copied and pasted customer testimonials on a website beneficial to SEO? Or is it better just to...

So let’s say you have a small service area business such as a plumber or HVAC company or electrician. They have good content on their main pages such as their homepage, about us, and their pages devoted towards each of the services that they offer. The content on those pages is 8 to 10 years...

Using that website you gave as an example, that is a very long list. What would you say are the most important for AI?

Which schema is most important for AI? Is scheme just as important for all of those “how to” articles pages and the individual testimonial pages?