Content by Joe Burnich in September, 2025

  1. Joe Burnich

    How do you handle client objections to increasing reviews?

    We work with small SAB clients and this used to be a big problem. During a sales call I like to explain to the client that this is NOT lead gen. "This is an 80/20 partnership. We do 80% of the work and you do 20%. Your 20% includes getting reviews, responding to reviews and taking decent...
  2. Joe Burnich

    Multiple Locations in GBP

    We have a service area client with multiple locations that successfully used business names like you are suggesting ("580 Painters - Ardmore" and "580 Painters - Tulsa"). But those were his actual business names listed with the Secretary of State and other legal docs. We also created separate...
  3. Joe Burnich

    Can I use a Storage Unit for GMB Business Address in 2025

    Storage units will typically not work for GBP verification, but I have a SAB client in Jacksonville FFL that just leased a unit with a Uhaul storage facility that now offers legit office space along with the storage unit. It allows for signage, desk, computer and has separate entrance, etc...

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