Recent content by Jonathan Sousa

I reported the same with some examples in this thread: Local Pack removal for Branded Searches. Google certainly changed something in February.

I analyzed about 15 locations, in different cities or states. All from businesses with multiple locations. This case is related to the home appliance niche. Affected keywords are typically set to "appliance + brand name". The brands mentioned in the keywords are well known.

I noticed a significant drop in performance for some of my clients in February. I did traditional ranking analysis, seasonality, etc. Nothing appeared to be "out of the ordinary". So I decided to analyze the keywords that trigger the business profiles and I noticed that some that brought...

I noticed a change on the Help Center Suspended Profile Fixes page. Now Google is saying that it will inform the user about what is wrong with the profile on some cases (apparently those where there is no abuse). There are changes taking place and along with them the algorithm seems to be...

In addition to proximity, are you finding any factors that are relevant right now? One thing I noticed is that many profiles, without verification, ratings and images started to rank in some regions, a possible strategy would be to request removal, since apparently they are inactive places.

I still haven't noticed patterns causing this rankings to fluctuate, some of my clients have lost 50%. I did this keyword inclusion test in the title and it seems to me that it still has a positive effect...