Content by JS Girard in October, 2025

This seems to be in line with the current ongoing reports of a suspension Uptick (as recently written by Barry over at SERoundtable). That is, that uptick probably reflects another uptick in sensitivity to edits.

UPDATE! Some internal Sleuthing has revealed that the GBP was in fact validated in the wrong town (I had misread the notes and thought there was a sequence of multiple revalidation, but it was just the one). The person who was on the Live Call is from Morocco and even though the homonymy is...

Luckily, this is a vertical where I can test english keywords without invalidating the whole process. Local Falcon doesn't reflect what the Valentin app spot checks (which I mentioned above) gave, nor does it reflect the reality of phone calls from Venise-en-Qu.bec, but it mostly confirm the...

Trust me I would love to be able to just, share links freely, but the basic process at this agency involves direct violations of Google's guidelines (keyword stuffing + use of custom listing pages instead of the client's website), which is why I'm always extremely careful about sharing GBP...

This client literally didn't know what a GBP before the rep called them the first. They have no idea that call tracking is even a thing. While it's technically possible (though I find it incredibly unlikely) that there's organic PPC for the website going on, I have not seen it come up any of...

We are literally the only owner of the GBP at the moment, so I can confidently say no PPC is going on with the GBP. I'm aware google doesn't like, but I'm not responsible for validating GBPs and I don't know why my coworkers keep doing it. Organic PPC might fire off, but unless there's...

Okay, this is easily the most baffling thing I've ever seen. Client is a SaB Client was validated with our help via live call Translation: we know the address was validated in the correct physical location. Client is in the Quebec town of L'Ange-Gardien, in Outaouais Problem: Client has been...

The tiered ranking list video from @whitespark (video link) reflects what I believe is the current understanding of what is worth worrying about for ranking. That being said, you have to consider two different angles: ranking, and actually getting people to call you. just one example: Services...