Recent content by Kevin Holdridge

Depends whether you are trying to sell marketing or leads, I guess. Both can work so long as expectations are clear and pricing is right.

Get paid per lead? Hell yeah! So long as the attribution process is robust and the price per lead is fair and more than covers the true cost of everything generating the leads plus an element for risk and margin. Get paid per conversion? Hell, no!

I've not worked on schools carousels, but found this 2018 article: How The Google Carousel Influences Your School's Search Results which has some suggestions. The article also implies that Google use niche.com to at least influence the carousel. Looking at The Top 50 Boarding Schools in New...

Maybe worth getting more 'New England' references in to your Wikipedia page? Fort me over here, Google is prioritising Wikipedia over your GMB content in the Knowledge Graph. Also, I can see that you have pointed your GMB backlink to St Georges School | Private Coed Boarding School in New...

In our experience, flagging fake reviews to Google in the hope of removal is a complete and utter waste of time. Here's what happened with our latest - a 1 star wordless rating by a Twitter troll who admitted it was a fake review and who has never submitted any other reviews. We messaged...