Recent content by Lachlan_Wells

I've used grid trackers like Local Falcon, as well as Search Console, and GBP's own Performance dashboard, but each of these has their limitations. Grid trackers measure rankings, but this doesn't correlate with impressions. eg. you could gain more no.1 rankings across a city, but receive fewer...

Hi guys, I'd like to embed my client's GBP on their website using an iframe. I'm wondering if we can still track conversions from direction requests in this setup. With an iframe, the click happens on a Google domain, so we can't set up anything to track it manually. Rather, we have to trust...

Thanks Professor M. I've just reported it on the message and submitted that form too. Noticed that '3rd party selling reviews' is not one of the many 3rd party violations you can choose between. I wonder if this means they don't have a team/resources allocated to this?

Hi guys, my client just got a DM on their GBP offering reviews for sale. Does anyone know which form/email I can use to report this to the relevant team?

Hi all, could anyone please tell me what happens when a GBP with a UTM-tracked website link is used as a location extension in Google Ads? If the UTM parameter marks the click as organic, does this mean that paid clicks could be misattributed as organic in Analytics/GA4? Also, will these paid...

I know it’s frustrating, right? But if you’ve done your research and can’t find a slam dunk argument for or against, then perhaps you have your answer. It’s not that tactics like this ‘work’ or ‘don’t work’, it’s that in an industry with any real competition, there are no quick fixes. My...

Hey Matt, I believe the principle they work to is ‘does the online experience match what’s available in real life’. If it’s a ghost kitchen, then I imagine customers can’t walk in and order food in person, regardless of whether there’s a sign or not. So they shouldn’t be verifiable under any...

Looks like Colan and Barry answered my question, thanks guys :)...

If you’re worried about them taking up an unfair amount real estate in the serps, I wouldn’t be too concerned. Since the possum update businesses of the same category at the same address, or very close, tend to be filtered from results. If their visibility is divided across 4 listings then it...

Thanks Colan. Wow I've never heard that before, if that's true it could make direction requests for stores in shopping centres very inaccurate. Sounds like a great thing to test! In our case, I think we could eliminate this as a factor. When we paused our local ads campaign, the driving...

Thanks for the reply Joy :) I tried segmenting by network, looks like Google Ads classifies all impressions in local campaigns as 'cross-network', so we might be at a dead end here. After checking again, I don't think Google Ads records impressions when the ad appears in the local finder or...

Hey guys, my client's had a massive increase in driving direction requests thanks to a Local Ads campaign we set up (from about 100/month to 900/month). Despite this they haven't noticed that many more people walking through the doors. Could be attention bias of course, however, given that most...

I'm running a local ads campaign at the moment, and I'd like estimate how many of our impressions/clicks came from Google Maps vs the other networks they appear on (Display network, Search and YouTube). My suspicion is that 95% of our impressions are going to the display network and YouTube. If...

Hey all, GMB support advised me that this is a technical issue. Apparently they're working on it, but there's no indication of when/if it will be fixed unfortunately.

The ones I'm aware of are Pointy and NearSt. Pointy was acquired by Google last year, and I believe the long term plan is to fully integrate it into Merchant Center. However they don't have the ability to support products with variants (size, colour) yet, which ruled it out for my fashion...