Brian, I put that badly. I meant any stray duplicate listing under the old name, not the profile you're ranking with. Jason's order is the right one: create the new profile at the new address, get it verified, ask support to move the reviews across, and only then deal with the old one. Closing...
A hidden address still anchors the profile to the address Google holds on file, so ranking states away means Google has tied it to another address, probably the earlier business from your old thread. I'd first search Maps for any listing still sitting in that state under the owner's or old...
In my experience the page the profile links to does most of the work, the service pages come next, and the rest of the site matters far less. Put the main service in that page's title and H1, the address exactly as on the profile, and a list of services each linking to its own page. First thing...
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