Content by mblumenthal in March, 2026

First and foremost you have to handle your own and third party reviews with the utmost integrity (ie reflect your real ratings) and they should be in compliance with FTC rules. As To the use of testimonials, it is fine to use them occasionally as a supplement to the message you are trying to...

I think that the liberal use of current reviews across your site is very helpful. Having your own and 3rd party reviews on your site, segmented semantically by topic and placed on those topical pages, offers significant value particulalrynif they update in real time. Firstly they provide...