The "I’ll See You in Court" Strategy
Nothing kills a brand faster than an owner threatening a defamation lawsuit over a 2-star review.
The Vibe: High-strung and litigious.
Example: "We have tracked your IP address and our legal team will be serving you with a defamation suit by Monday. Enjoy...
Interesting test 👀
Makes sense for mobile—reduces friction and could boost conversions a lot. I’d guess Google is pulling the number from on-page content or a visible tel link rather than schema alone.
If this rolls out, having a clear phone number in header + consistent NAP will be key.
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