Content by micheal_louis in April, 2026

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    What Are the Best Examples You've Seen of Terrible Owner Responses to Reviews?

    The "I’ll See You in Court" Strategy Nothing kills a brand faster than an owner threatening a defamation lawsuit over a 2-star review. The Vibe: High-strung and litigious. Example: "We have tracked your IP address and our legal team will be serving you with a defamation suit by Monday. Enjoy...
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    Google is testing call button in organic search?

    Interesting test 👀 Makes sense for mobile—reduces friction and could boost conversions a lot. I’d guess Google is pulling the number from on-page content or a visible tel link rather than schema alone. If this rolls out, having a clear phone number in header + consistent NAP will be key.

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