Interesting test 👀
Makes sense for mobile—reduces friction and could boost conversions a lot. I’d guess Google is pulling the number from on-page content or a visible tel link rather than schema alone.
If this rolls out, having a clear phone number in header + consistent NAP will be key.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.