The drop sites are just like a hut along the river where they launch kayaks and rafts similar to a boat ramp. The drop spots are manned during business hours, and they do receive mail there.
I have a client with a unique problem. They are a white water rafting company with several drop spots on a river. All have verified GMB pages. The problem is their administration building shows up predominantly in SERPs instead of the drop spots, so when people when to see where to start...
Screaming Frog - always and forever
Analytics - always and forever
Majestic - for links
SEMrush - for keyword research/broad understanding of their search performance
Advice Local (Formerly Local Site Submit) - for local citations, Google My Business, and local reporting
Agency Analytics...
We've had a lot of success reworking old blog posts and expanding them to include FAQs related to the topic, adding a button at the bottom for enticing conversions, and making the post more visual. We never repost the article, but instead just put "Updated:..." at the top of the post to show...
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