I honestly wouldn't worry to much about it. It can take a LONG time to get in there and with all the effort and time it takes, it can be much more rewarding to spend it elsewhere.
Yelp is so unethical in my opinion. The fact that they have a "filter" that can magically change when you advertise is insane. I find it very useful when i'm a customer, but their ethics for business drive me crazy.
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