Recent content by UniqueTradesMarketer

Thanks! It’s helpful to hear that others are seeing similar trends with engagement declining even when rankings improve. I’ll definitely dig into the write-up mentioned and keep monitoring how LSAs and other SERP features are affecting behavior in our market. Really appreciate the perspective...

I manage the GBP for a plumbing company. Our Google Business Profile rank has improved by about two positions year-over-year, and based on what we’re seeing in our service area, we now hold the best average position among competitors within a ~15-mile radius. (LocalFalcon, BrightLocal...

Thanks, Barnard! Makes sense, especially being selective with ratings. I’ll start incorporating that as we test things out and keep an eye on responsiveness. Really appreciate it!

We’ve heard mixed feedback, so we’re curious what’s actually worked for your team. Do you rate every lead and mark them as booked or archived in the LSA platform? If so, are there any best practices you follow, like adding customer info or archiving unbooked leads? For context, we’re in a very...

Definitely experiencing the same thing on our end. Leads from Google Business Profile are down 50% month-to-date, and it’s been tough to ignore. Website visits also took a nosedive starting June 2nd… and now this GBP reporting freeze? Feels a little too coincidental. I’d grab my tinfoil hat...

Hi Everyone! I manage the LSA account for a plumbing company. Given the upcoming change to the vertical which includes moving "install toilet," "install shower," and "install bathtub" to the new Bathroom Remodeling industry, I tried adding those services under the new vertical. My question is...

Thanks for your feedback, Joy! It’s interesting you mention reviews. This specific competitor has suddenly “earned” 538 reviews in just the past four months, after years of stagnation. For comparison, it’s taken us nearly a year and a half to achieve that same volume through real efforts. As a...

Thanks, Jannell, for your insights! We too feel it creates additional context for search relevancy and our competitor is utilizing key terms in the updates for that reason. As a precaution, and to remain competitive, we're increasing our GBP update posts for the time being. I'll continue to...

We’ve noticed a plumbing competitor posting 10–15 Google Business Profile updates daily and earning a higher ranking position on the latest Local Falcon report. Before this recent push, they hadn't posted in years. They’re uploading job photos with short descriptions of completed work. For...

Following. We're in a similar situation and would appreciate any insights. Thanks!

Pretty big development on my end: Search inquiries affect LSA ad ranking more than I initially thought. After switching to zip code targeting, our account has seen several days with zero leads, which has never happened before. This is obviously alarming. I contacted support this morning to...

Appreciate the input! I'll track results the next few weeks and circle back.

Hey everyone, I'm the marketing lead for a SoCal plumbing company. Our LSAs have been underperforming, with impressions down 47% in Q2 compared to Q1. We discovered that our city targeting was excluding large sections of our service area (tens of miles). When we switch to ZIP code targeting...

Circling back on this thread, Our impressions continue to drop, and my best guess is that it’s due to the recent changes in proximity. I've come across several articles discussing this shift and we're seeing competitors in towns several hours away, show up in our search results. Our impressions...

Appreciate the input! It's reassuring to hear we're checking the right boxes. We've tested the effects of disputes, budget changes, and locations and set the account to what worked best, but it may be time to test again. As for managing leads within the platform, we're on the same boat. What...