This is a very tricky question to answer, but I can give you some insight into things I have seen.
I haven't found any direct link between GMB posts and better GMB rankings or better organic rankings.
Having said that, I do believe I have seen some cases where some clients have had more...
I have seen ranking increases due to implementing ssl. I had a client at position 11, and every single site above them had ssl.
As soon as we implemented, we moved to position 7
I agree, internal linking is a great strategy.
Is the site using ssl?
And have you tested the site speed and can you improve it?
Both of these things 'may' get you an increase by a spot or 2 if they haven't already been implemented.
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