Hey Paul thx for the input and I agree with you that there is more than one way to 'skin the cat' to make video work for local businesses. On-camera can definitely work if you have someone who is comfortable in the spotlight, and if the finished video has an acceptable level of professionalism...
The barriers-to-entry for making videos be lower, but it still takes Topics, Time ($), Tools and a touch of Talent for a Local Business to make it happen. The returns for a Video Marketing Program are strong for website rankings, social media engagement and email, too. But talking about it...
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