Hi John. I would expect every rank tracker to report different results, and I would expect you to see different results any time you manually search. This is because Google's results are changing all the time, and they vary significantly based on so many factors:
- Device
- Browser
- Location
-...
I just checked a handful of Google Business Profiles I manage and none of them are seeing a pattern like this, so I think it may be something specific to this Profile.
One thought: did you have the driving directions/map embedded on the site and then it was removed?
I mean, we might be just a little biased, but when I compare what we're building with what's out there, I feel confident standing behind that statement! 😄
I'd love for you to check out Whitespark's grid ranking tool when we launch it, @Cuoreimpavido. Whitespark Local Ranking Grids Waitlist - Get Notified When we Launch!
If you are comparing Whitespark and local falcon and trying to determine which one is “correct”, then location is probably the biggest factor. In Whitespark you would set the location to a zip code, whereas in local falcon you would be looking at rankings at specific points, and they are...
Darren here from Whitespark. There is no "truth" in ranking data. You can set up 5 different tools and then also check your results manually and you can see 6 different results.
This is because rankings are in constant fluctuation and because the results that Google returns vary by so many...
I tried that same template, and I couldn't get the GBPs connected. Support wasn't responsive. I gave up.
It's too bad, because the layout and design is excellent.
Our Local Platform does this. You set up one location with the categories/services you want, and then you push those same settings in bulk to the rest of the locations.
https://whitespark.ca/local-platform/
And you can discuss with our support team if you want to lock these fields from Google...
Many people will assume that their rank tracker is inaccurate because they compare the results with what they see when they search in an incognito browser. That doesn't work. The problem is that Google's rankings are in massive flux these days and will be completely different based on many...
My theory is that the GBP PEs have been instructed not to say too much about this. The exploit was quite damaging, so they want to keep the details of the fix secret. The less the scammers know, the better.
I think it has been like this for a while... maybe?... Or maybe it's new? I know it used to be the red outline showing the service area, and I know that you could see the pin for a SAB if you zoomed out on Maps, but perhaps this is new. I'll ask Barry Schwartz if he has seen this.
I have never seen evidence to support that these directly impact rankings, but could potentially make the case that they could indirectly help increase engagement signals and dwell time on the Profile. You could probably get the same benefits just by regularly uploading photos and videos that...
Sounds like you understand the variance and have a good system for double checking. It's definitely the case that the rank trackers get buggy sometimes!
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