My client is a dentist and I'd like to soak up traffic from surrounding towns.
Most of the competition appears to be weak, both in their marketing and quality of dentistry.
For 5-10 extra minutes of travel time, people from these towns can have access to a great dentist.
What are my options...
When looking at local SEO packages or guides, I always see the aggregators mentioned - InfoGroup, Localeze, etc.
What do they do? It's driving me crazy trying to figure out...
Also, are they important to local SEO?
After much reading and mentoring, I'm under the impression that the majority of local ranking is on-page, location, tons of citations, and tons of reviews.
What else should I do to ensure success in local searches?
Should I do Web 2.0 or content marketing? I find that most low-effort content...
Let's say I'm targeting "dentist Town A".
A dentist in Town B sits a quarter-mile outside of the Town A border. This dentist serves the Town A area and naturally gets a lot of business from Town A.
Is it even worth trying to rank for "dentist Town A" if you have a "Town B" address?
I've...
Of course.
In other words, don't speak "alien".
My sales pitch plan involves focusing on one high priority, easily understandable problem to get my foot in the door and develop a relationship and some trust, then I can move onto other things.
I might not even show something like this...
Re: What are the first/most important things you look at when determining competition
Ahrefs is at the top of my shopping list.
I'll hopefully be able to justify the expense soon.
Currently using KWFinder and their other tools (Serp checker, link checker) because I was able to find it at...
Re: What are the first/most important things you look at when determining competition
Why check for title tag? To know if they're actively targeting a keyword?
And do reviews hold that much weight?
Let's say Company A is #1 with 50 reviews.
Company B is #10 with 5 reviews.
If Company...
Re: What are the first/most important things you look at when determining competition
Thanks for the warm welcome Linda. I would have posted in an Introduction forum but I couldn't find any.
I'm an aspiring local consultant. I understand a lot about SEO, but it seems that local SEO is a...
Pareto's principle states 80% of your results come from 20% of your efforts.
I'd like to know the Pareto distribution (80/20) of local competition analysis so I can get to the meat faster.
Does anyone have a checklist they run down when scoping out the competition? Or an order of...
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