whiz

Member
Joined
Aug 1, 2018
Messages
12
Reaction score
0
My client is a dentist and I'd like to soak up traffic from surrounding towns.

Most of the competition appears to be weak, both in their marketing and quality of dentistry.

For 5-10 extra minutes of travel time, people from these towns can have access to a great dentist.


What are my options here?

I know doorway pages are considered blackhat, but that doesn't stop large companies like Kayak or Enterprise Car Rentals from having thousands of them.

So how does Google rate them?

If the clickthrough and bounce rate looks healthy, would I still be putting my my client at risk? Even though this CTR/bounce is likely indicative of a good UX and fulfillment of search intention?


After much research, the general verdict on doorway pages appears to be this:

Option A: Lose out on any possible traffic/$$$ due to fear of a (highly unlikely) penalty
Option B: Attempt to soak up traffic and generate extra $$$ for client, with a super small chance of being penalized


Is this the case? If people are looking for a dentist and I'm leading them to one, what's the issue?

Am I being misleading for targeting "dentist Town B" when I'm in Town A?


I just want me client to get good results and see some extra $$$ coming in from SEO.

What do you guys think?
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Reaction score
23
Hey Whiz, I use to be of the opinion that doorway pages and all that was not a way to go, but I got into a really interesting situation where I inherited two dental websites from a different SEO company and these sites were ranking really well for two cities and okay for a third.

They didn't have a doorway page, but sprinkled in both city names across the whole site.

Somehow that worked, don't know why and feels like it goes against what I knew.

We've since created doorway pages that are not exactly doorway, we've created hyper local content ( 5 - 7 pieces) where we've added it the doorway page. We framed the page as a community page where it has the blog posts specifically about that city and testimonials from that community.

We've done this in the last 2 weeks, so haven't seen anything to improve, but my two cents is that I've seen it work.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Is your client already dominating in the current town / is the town too small with no immediate suburbs or surrounding towns to make sense only optimizing for the town they're in?
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
345
Reaction score
271
As far as I know, local landing pages are ok - Doorway Pages are not. The quality of content on those pages, and how it relates to that locality is key from what I understand. It's ok to optimize for multiple cities, you just don't want to go overboard with how many, and you want to take into consideration the competition in those cities. The client also needs to understand that they may never rank in those cities in Maps.

Here's a really good article from Moz on the proper way to make local landing pages if that's the way you would like to go. It's an older article, but still relevant. Overcoming Your Fear of Local Landing Pages
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,071
Solutions
9
Reaction score
3,482
In my experience, it normally comes down to the quantity of doorway pages you have. If you only have a dozen pages created targeting different cities in the area, Google's unlikely to catch them algorithmically. If you have 200, that's a different story.

The other thing to keep in mind is that service-area pages don't always rank well. In some industries (like lawyers) they rarely work because it's so competitive and you are competing against homepages with links from hundreds of domains. It's very hard to get [good] links to a service-area page.
 
Similar threads
Thread starter Title Forum Replies Date
sixthcitysarah Loads of edits immediately denied lately? Google My Business & Google Maps 3
Dan Foland Has anyone else experienced low quality user experiences in Google search results lately? Organic SEO 2
JoshuaMackens Anyone seen a significant drop in local finder rankings lately? Local Search 3
S Funny Things With Places Lately? Google My Business & Google Maps 6
T GMB has had my business in pending since June, 2018! Google My Business & Google Maps 6
JoyHawkins Webinar: Local Search in 2018/2019 – Looking Back and Forward Events 0
AndySimpson Free: TechSEO Boost 2018 - Thursday, November 29, 2018 Events 1
AndySimpson 🆕 2018 Local Search Ranking Factors Local Search 15
djbaxter Free webinar, SEO in 2019, from Yoast: November 20, 2018 Events 0
djbaxter WordPress Alert: PHP 5.6 and 7.0 reach EOL December 2018 Websites, Software, and Security 2
AndySimpson SMX East 2018 - Who's going? Break Room: Chat and Off Topic 6
djbaxter David's To-Do List Sept 2018 Admin Stuff 1
JoyHawkins October 3, 2018 - Google Medic Algo Update - How Did It Affect Local Businesses? Google Algorithm Discussions 4
rosie.brightlocal 2018 Expert Local Citation Survey Citations 4
JoyHawkins Re: Social Media Signals and Google August 2018 Core Algo Update? Recycle Bin 0
JoyHawkins New: Change to GMB Insights on August 13, 2018 Google My Business & Google Maps 6
JoyHawkins The Medic Core Algorithm Update - August 1, 2018 Google Algorithm Discussions 47
djbaxter Happy Canada Day 2018! Break Room: Chat and Off Topic 4
djbaxter Top web browsers 2018: Chrome, then everyone else Websites, Software, and Security 2
Garrett Sussman What You Need to Know: Online Review Management and Marketing in 2018 Local Reviews 2
C Tools in 2018 to find duplicate listings? Google Duplicates & Merges 4
C Tools in 2018 to find duplicate listings? Google Duplicates & Merges 4
djbaxter Away From Forum 2018 Mod Squad 81
Adam Potaznik Strategy: Where is the money to be made in 2018? Local Search 1
Linda Buquet Local Marketing Predictions for 2018 from @davidmihm at Tidings Local Search 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom