Schema helps plenty, however G was pretty good at knowing what your pages were about before you add in schema so, you may not notice a difference and think it does nothing. However, on new sites I have noticed it does a really good job at saving time. I suppose it provides a shortcut to the...
Dan is right on the money. And no I wouldn't think the recent update would be effecting the OPs traffic like that. I did see about a 4 point drop on one customer but didn't hit any others. The OPs climb about 8/15 doesn't look like a natural climb, whatever the unnatural fluctuation was just...
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