Content by zackrobinson in February, 2026

Hi! We specialize in healthcare marketing (medical SEO, GBP, compliance-aware ads). Happy to chat and see if it’s a good fit — feel free to connect us.

Great study, thanks for sharing. This matches what we’re seeing too — adding Relevant categories doesn’t hurt rankings and usually increases visibility. Issues tend to happen only when categories aren’t a good fit for the business.

You’re very welcome! You were definitely thinking in the right direction. Keeping each location clearly focused usually works best with Google. Glad I could help — best of luck with the optimization!

Give each location a single, clear primary focus: Location 1: HVAC Contractor primary + HVAC-only secondary categories Location 2: Plumber primary + Plumbing-only secondary categories Even if both locations offer both services, adding the opposite category usually dilutes relevance and weakens...

Best practice: separate by location if possible. If the second shop is truly operating as a plumbing-focused location, make Plumber the primary category there and keep the original location focused on HVAC contractor. This avoids relevance dilution and lets each location rank more cleanly for...

Yes, services and descriptions help Google understand relevance, especially for long-tail queries — but they’re a supporting signal, not a core ranking factor. They work best when aligned with categories, reviews, and strong service pages on the website.

If the profile is already live in search, getting reviews, and discoverable, the “Processing” label is usually just a backend delay and not something to panic about.

There is no official service limit, but behavior patterns do matter.