GBP strategy for adding plumbing services to a well-established HVAC business?

[LocalInquirer]

I've got a HVAC client who is adding plumbing to his business. They've got hundreds of reviews on their well-established GBP at his primary location (primary category = HVAC contractor), but he's going to open up a second shop and I'm wondering if we should make that second shop's primary category Plumber, so we don't dilute either location. What is the standard best practice for something like this where a client adds a second different service line to his business?

 

[zackrobinson]

Best practice: separate by location if possible.


If the second shop is truly operating as a plumbing-focused location, make Plumber the primary category there and keep the original location focused on HVAC contractor. This avoids relevance dilution and lets each location rank more cleanly for its core service.


Trying to make one location equally strong for two major verticals usually underperforms compared to having clear, focused primary categories per location.

I've got a HVAC client who is adding plumbing to his business. They've got hundreds of reviews on their well-established GBP at his primary location (primary category = HVAC contractor), but he's going to open up a second shop and I'm wondering if we should make that second shop's primary category Plumber, so we don't dilute either location. What is the standard best practice for something like this where a client adds a second different service line to his business?