NEW Black “Ad” Label Appears in 3-Pack on Desktop

[Colan Nielsen]

Glenn Gabe tweeted yesterday that he is now seeing the black "Ad" label appearing in 3-pack ads. Glenn said "I feel bad for the local businesses out there. I first thought there were 4 listings in the local pack... Nope, the black ad label just blends right in. Wow."



I couldn't agree more it actually looks more like a totally organic 4-pack now.

Are you seeing the black ad labels?

 

[Scott Rawlins]

I still see the "green" ads. Several different searches didn't produce the "black" ad. But I agree, don't like that look. Kind of misleading.

 

[Tim Colling]

I'm still seeing the green Ad identifier here. However, it would not surprise me to seen them adopt a harder-to-identify approach like the subtle, black color, borderless approach. It would make it more appealing to some ad buyers.

 

[SelfSEO]

Green ad label here too.

 

[Ryan Sullivan]

Black ads here in Sydney

 

[Tim Colling]

For what it's worth, I'm still not seeing the black ad icons here in northern San Diego County.

 

[djbaxter]

https://searchengineland.com/google...-ad-label-favicons-for-organic-results-327506

Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results.

 

[hajnasiewicz]

Can anyone suggest why our favicons do not appear for our businesses in search results but other businesses on the same SERP show favicons. Thank you.

 

[hajnasiewicz]

skip it... i think i found the answer here: Define a favicon to show in search results - Search Console Help

 

[djbaxter]

https://www.seroundtable.com/google-revert-favicons-black-ad-label-28899.html