Tyson Downs

Member
Joined
Jul 29, 2013
Messages
150
Reaction score
30
I recently started working with a dentist who purchased a practice.

His Google Listing is:

New Dentist Name, DDS & Old Dentist Name, DDS

That's what much of his citations are as well.

But, because he bought the practice less than a year ago, many citations are:

OLD Business Name

The official name of the business is:

New Dentist Name, DDS

He is planning on rebranding his practice in about a year when the old dentist retires. (The old dentist is currently a 1099 contractor for the new dentist).

They don't rank well, but not horrible either. They are in a small area, under 10k people.

He is hesitant to change the name on listings and citations and Google to the correct name:
New Dentist Name, DDS

because the old dentist has name recognition as she has been there 20 years, and he doesn't want to lose any of her patients.

How would you guys handle it?
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 18, 2012
Messages
4,022
Solutions
7
Reaction score
3,409
Well Google would still rank them just fine for searches for the old dentist's name even if it's not the current name. This is part of how Google handles rebrands - searching the old brand would pull up the listing that used to have that name at some point. Personally I would suggest reflecting the real world. Make it very obvious on the website that the new dentist is taking over so the existing patients aren't confused.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,949
Reaction score
579
Well Google would still rank them just fine for searches for the old dentist's name even if it's not the current name. This is part of how Google handles rebrands - searching the old brand would pull up the listing that used to have that name at some point. Personally I would suggest reflecting the real world. Make it very obvious on the website that the new dentist is taking over so the existing patients aren't confused.

Definitely true.
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
150
Reaction score
30
Yeah, I've seen that myself, but if the name is different in the search results, say:

New Dentist Name, DDS

and that's what shows up on the Google listings, while a search for 'old dentist name' will bring up that Google listing, those that are viewing the listing likely won't know that it is the same business.
 
Similar threads
Thread starter Title Forum Replies Date
K GMB Adding Old Business Name & Putting True Name in Parathesis Only In English Browser Google My Business & Google Maps 1
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
Ryan Steinolfson How do you get the business name to show up next to the map pin? Google My Business & Google Maps 2
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
D Is adding emojis to business name gets penalty from GMB? Local Search 1
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
lincolnchan Ideas for outranking competitor with same business name Ask a LocalU Expert [PRIVATE] (LocalU) 8
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
Craig McBreen Two businesses, different names, point to same website Google Duplicates & Merges 1
ianscott Incorrect Business Names/Duplicate Listings - When To Escalate To Spam Report? Spam on Google 1
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
Caroline Two GMB pages - same business but different names Google Duplicates & Merges 5
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
kathleen.rhodes Spam in GMB business name Help & Support for Google Local 7
codyecp Business / State Legal Name vs. Real World Business Name for NAP? NAP, Categories, Dashboard Data 6
Y Will small change of google business name hurt my google business rankings? Google My Business & Google Maps 3
Caroline GMB Business name beats all! NAP, Categories, Dashboard Data 10
H Business with Alternative Names - GMB profile options? Local Search 2
Conor Treacy Client Closed Business, now re-opening with same name Moving or Name Changes 4
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
D Keyword Stuffing in Business Names Question Google My Business & Google Maps 4
Oliver Keates Does my GMB short name have to match the business name for my listing to be optimised? Google My Business & Google Maps 9
Jared Broussard Google Maps: Business Name Search vs. Business Address Search Google My Business & Google Maps 4
Tim Kahlert Citations Business Name For Multiple Locations Citations 4
S Create a short name & URL for your business Google My Business & Google Maps 10
Oliver Keates Change in GMB Business name for lawyers industry Consultant's Corner 4
Monica Simpson Business named after Video Game Ranking Puzzles 3
AndySimpson Unicode used for Business Name Google My Business & Google Maps 15
WAHamilton What's the best way to escalate issues with geo keywords in business names? Google My Business & Google Maps 5
Durandl Should I spam my Business name in GMB to rank higher? Google My Business & Google Maps 8
Phil Rozek New naming policies for call-only ads - would be nice if applied to Google My Business Paid Search and Local Service Ads 1
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1
Scott ClientClicks Negative review left for wrong business name, but Google still wont take it down Local Reviews 6
S Practitioner Name or Business Local Search 8
N Not displaying anymore on Google Maps unless domain name (business name) Google My Business & Google Maps 3
A Minor difference in business name NAP in citations. What would the impact be? NAP, Categories, Dashboard Data 1
axiomdg Minor difference in business name NAP in citations. What would the impact be? NAP, Categories, Dashboard Data 1
P Really long business & domain name with articles in it, what should we do? Local Search 5
bczubiak And word vs. ampersand in Business Name Local Search 4
F Business name filtering out Google Review Local Reviews 2
S Using the URL as a business name Citations 6
B Two Businesses - Two Numbers - One Name - One Website - Help! Local Search 0
M Suspended GMB Account - - Is Client's URL or Business Name Burnt? Google My Business & Google Maps 7
J Business name question / Name Spam Local Search 1
Ray Litvak Keywords/Phrases in Registered Business Names & Trademark Infringement Consultant's Corner 1
Durandl Business name change - Impact on reviews? Google My Business & Google Maps 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom