Dashboard for customizing Google ads budget

[neel123]

I came across this company doing Google ads with a dashboard to customize the budget. Camp Digital - Capacity Aligned Marketing Platform
How are they doing this? Is there any 3rd party software we can rent/buy to manage Google ads budget like how they do it?

 

[ElizabethRule]

Looks cool! I assume they are utilizing scripts to adjust the budget by dar or even hour as needed. The more capacity a business has, the more money the script will tell Google ads to spend, and vice versa. I am just assuming thats how it works but nifty none the less!