Hi Everyone,
I started looking into a client's website and found that their LocalBusiness Schema was done horribly - whoever did it had multiple blocks of the same kind of schema pasted one after another in the head scripts and it hadn't been updated in a long time because it was still using their old company name, old social profiles, and old address.
I've been updating their schema markup and will continue to do so because I also noticed their other schema types are outdated too. I added "contactPoint" and "parentOrganization" to the local business schema markup to add more beneficial info. I also specified the city they service for the location page and set their contactType as Legal Intake.
Any recommendations for other things to add to it to help with local SEO? For reference, this is specifically a LegalService local business type.
Additional question - I know Google documentation says they want the phone number format in the schema markup to be +1XXXXXXXXXX (country code and then the digits with no dashes or parentheses). Is that fine, considering it will differ from the formatting used in the Google Business Profile number?
Thank you in advance.
I started looking into a client's website and found that their LocalBusiness Schema was done horribly - whoever did it had multiple blocks of the same kind of schema pasted one after another in the head scripts and it hadn't been updated in a long time because it was still using their old company name, old social profiles, and old address.
I've been updating their schema markup and will continue to do so because I also noticed their other schema types are outdated too. I added "contactPoint" and "parentOrganization" to the local business schema markup to add more beneficial info. I also specified the city they service for the location page and set their contactType as Legal Intake.
Any recommendations for other things to add to it to help with local SEO? For reference, this is specifically a LegalService local business type.
Additional question - I know Google documentation says they want the phone number format in the schema markup to be +1XXXXXXXXXX (country code and then the digits with no dashes or parentheses). Is that fine, considering it will differ from the formatting used in the Google Business Profile number?
Thank you in advance.
