Google often favors small local businesses over big brands

[Gustavo]

Hello Local Search Forum members:

I´ve noticed with several big chains with presence almost all over the US, that they perform poorly in Google 3 Pack results.

I was also reading an article in Brightlocal where they confirm my assumption in a way.

What are the reasons for this to happen? Thanks in advance.

What is the Google Local Pack? - BrightLocal

The Local Pack appears at the top of Google's search engine results pages (SERPs) when a user makes a search query with local intent.

www.brightlocal.com

 

[JS Girard]

1) National brands often don't pay attention to GBPs besides the basics
2) Generic brands are often are less successful than more targeted GBPs since the spring Core update (See How the March 2023 Google Core Impacted Local SEO - Sterling Sky Inc)

 

[Gustavo]

1) National brands often don't pay attention to GBPs besides the basics
2) Generic brands are often are less successful than more targeted GBPs since the spring Core update (See How the March 2023 Google Core Impacted Local SEO - Sterling Sky Inc)

Thank you JS Girard, great read.