Multiple Fake Locations - Evidence Included

[JBarkley]

Business Reported:
Integrated Computer Sales And Service Incorporated

Reason for Reporting:
Fake or Shell Locations:
Several of the Google Business Profiles list addresses where the company has no physical presence. Onsite visits confirmed that these suites are occupied by other businesses, with no signage, staff, or operational activity tied to this company. It was a virtual office.

Keyword-Stuffed Business Names:
All profiles use names that do not match the official business name registered with the New Jersey Division of Revenue. Each listing includes added keywords and descriptors intended to influence search visibility.

Misrepresented Business Hours (All Locations):
Every profile displays incorrect hours. Some list 24/7 availability, even though the only real office—located in Glen Rock, NJ—operates from 8:00 AM to 6:00 PM, Monday through Friday, and does not maintain any after-hours staffed presence.

Reused Interior Photos:
Photos taken inside the Glen Rock office (Suite 309) are reused across multiple additional profiles, including Princeton and Pearl River. These images are presented as if they represent the interior of separate locations.

Incorrect or Non-Existent Suite Numbers:
Several of the suite numbers listed do not belong to this business. The Pearl River, NY profile lists “Suite 1509,” yet it uses interior photos from Glen Rock’s Suite 309. Princeton’s suite is also occupied by a different business.

Unsupported Virtual or Unstaffed Offices:
The Princeton, Pearl River, and Orlando listings do not operate as staffed business offices. These appear to exist purely to improve search ranking rather than represent real business locations.

Inconsistent Branding Across Profiles:
The business names used across the GBPs differ from the legal name on record. These naming variations are designed to function as additional ranking vectors rather than reflect accurate branding.

Redressal Form:
Submitted on: December 5, 2025
Case ID: 1-4515000040218

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Summary of Findings​

I personally visited the listed locations and collected the following evidence:

• Photo of the building directory showing the business is not listed
• Photo and video of the suite showing the space belongs to a different business
• Exterior building photos confirming no signage or presence of this business
• Screenshots showing that interior photos on the GBP do not match the real location (carpet, doors, layout)
• Screenshots showing Princeton’s photos were taken inside the Glen Rock office
• Screenshots showing the NY location uses Glen Rock’s suite photos
• Video walkthrough showing the suite mismatch and directory entry for a different company
• Screenshot and photo proof from the NJ Division of Revenue showing the business name on multiple profiles does not match the official legal business name

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Detailed Violations by Location​

Glen Rock, NJ (Only real office)​

• Misrepresentation of the business name
• Keyword stuffing in the GBP name
• Functions as a hub for photos reused across fake locations
• Shell-style profile behavior pattern
• Misrepresented Business Hours - Not a 24/7 Business - Actual hours 8 AM - 6 PM Monday - Friday.

Princeton, NJ​

• Fake/misleading location (no staffed office, no signage)
• Virtual Office Space
• Misrepresentation of business name
• Interior photos on GBP taken from Glen Rock office
• Suite belongs to another company

Pearl River, NY​

• Fake/misleading location
• GBP displays Suite 1509, but photos are from Glen Rock’s Suite 309
• Misrepresentation of business name
• Shell-style profile with no business presence

Orlando, FL (Service Area Listing)​

• Misrepresentation of business name
• No physical office or staffed presence in Orlando
• Violates SAB rules by creating a non-existent service-area location
• Shell-style profile behavior

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Google Business Profile Policy Violations Involved​

• Misrepresentation of a business
• Fake or misleading locations
• Unsupported virtual offices
• Service-area business creating extra locations
• Lead-generation or shell profiles

Each violation is fully supported with photos, videos, and documentation. Happy to provide the photos and videos if we can get this escalated.

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Request for Review​

All evidence has been included with the redressal submission.
Given the number of false locations, mismatched suite numbers, reused photos, and naming inconsistencies, this appears to be a clear pattern of intentional misuse of GBP to manipulate local results.

I’m requesting that this be forwarded to the Google spam team for review.

 

[JBarkley]

@JoyHawkins Do you think you can assist?