New GBP Not Ranking?

[dekrem]

Greetings, kind experts! We have a longstanding GBP listing for our retirement community NewBridge on the Charles (NewBridge on the Charles - Google Search). Last November, we created a new listing for our assisted living facility, NewBridge on the Charles – Assisted Living and Memory Care, which is on the same campus (NewBridge on the Charles – Assisted Living and Memory Care Dedham - Google Search). The new listing should rank for local searches related to "assisted living" and "memory care" but does not (the retirement community does). It's a distinct service with a separate entrance and user intent would be very different for these two entities. I'd be very grateful for any advice. Thank you!

 

[keyserholiday]

Google sees assisted living as synonymous with retirement communities. The original GBP is filtering out the new Google Business Profile (GBP).

 

[dekrem]

Google sees assisted living as synonymous with retirement communities. The original GBP is filtering out the new Google Business Profile (GBP).

That's a bummer but thanks for your reply!