Recent Study 3.6 min acceptable rating & 4.9 being most optimal

[Vincent Tobiaz]

Hello,

I saw a recent study somewhere around the web and I'm trying to find it and thought this might be the best shot. It described how people don't look give businesses much consideration with below a 3.6 rating. It also mentioned the highest CTR was for businesses with a 4.9 rating.

Does this ring a bell with anyone? Thanks in advance!

 

[djbaxter]

Maybe this one?

https://www.brightlocal.com/research/google-reviews-study/
Combined with this one?

https://www.brightlocal.com/research/local-consumer-review-survey/

 

[Vincent Tobiaz]

Thanks DJ - those are good ones too but not the one I had seen. I recall 3.6 being part of the title. Maybe it was on LinkedIn

 

[djbaxter]

Related:

https://searchengineland.com/87-percent-customers-wont-consider-low-ratings-228607
https://hostingtribunal.com/blog/online-review-statistics/